Rhetorical Analysis of an Advertisement

Rhetorical Analysis of an Advertisement need to use this link https://www.youtube.com/watch?v=3im23e4Z-gY about The 2015 Cadillac Escalade Commercial. Paper 3 : Rhetorical Analysis of an Advertisement This assignment is a continuation of the last assignment where you examined an advertisement using the rhetorical situation to determine if the ad was effective. For this assignment, consider the same advertisement, but extend your analysis to identify and evaluate the ways it uses ethos, pathos, and logos to appeal to the audience. Basically, you are taking the paper you already wrote, and you are refining it and revising it to include discussion s of how the advertisement uses ethos, pathos, and logos. You still need to keep the information about the rhetori cal situation that you have already discussed. You are revising the paper to include additional information. You have my comments on your first paper; I strongly suggest you take those comments into account as you revise your paper. You should read Chap ter 8 in Writing Today before beginning this assignment. Your purpose: to ev aluate the effectiveness of the advertisement based on the way it uses ethos, pathos, and logos. Expectations: This successful rhetorical analysis will address or include the following features: ? Your thesis. What do you say about how well the ad employs appeals to ethos, pathos, and logos. You may want to stress that the ad relies more heavily on one or two appea ls, but be sure to address all three. o Be sure to state clearly in your thesis if the paper is effective or not then give your specific reasons for your claim of effectiveness. The thesis should be Claim + reasons for the claim. ? Brief summary. The primar y goal of this essay is analysis. Therefore, you will need to provide enough summary that we will all be familiar with what is displayed in the advertisement, but your audience does not need more than a paragraph or so summarizing the ad because they will have seen your ad. This should come first in your essay. ? Detailed analysis of the ad. This is the bulk of your analysis. Convey your thinking about how well the three rhetorical appeals are used. Each of these three elements might not be a primary means of communication, but you still need to address all the appeals — even if you are claiming that the ad does a bad job of appealing to one of them. o In terms of organization, I suggest you have an effective introduction with a strong thesis statement, then a pa ragraph summarizing the commercial, then a paragraph or two discussing the advertisement’s rhetorical situation and how it operates in the commercial. Finally, the bulk of your essay should discuss the three appeals, ethos, pathos, and logos. You should f inish with a conclusion paragraph. o DO NOT just stick paragraphs about ethos, pathos, and logos into your current paper. You need to revise your entire paper so that the whole thing flows together smoothly as a unified whole. ? Specific supporting details. You must back up your claims with specific examples from your ad. For example, if you argue that the ad is using pathos, you must SHOW how the ad uses pathos AND how the ad affects the audience (what is the ad trying to make the audience feel?) Most com mon question: “Are we writing a whole new paper?” Short answer: “Yes.” Long Answer: “You will likely need to condense the information from your first assignment because the focus of this second paper is different, although it is similar. You will need t o make the previous information and the new information work together. No, it is not easy. You have to really think about it. Yes, you can do it.” Requirements: ? Papers must be word processed and formatted correctly according to the formatting guidelines we went over in class, which are posted in the file “How to Format a Paper” available on eLearn. ? Papers must be between 800 and 1000 words in length. Papers that do not meet the minimum length requirement usually don’t receive passing grades, so be sure to write a full - length paper. ? All papers must include a Letter to the Reader (instructions on eLearn). This must be included in the same file as the paper you submit to the dropbox. Papers that do not include this letter will automatically lose a letter grade. (haha — did you catch the pun?). ? Paper Workshop March 5 th : bring 2 PRINTED copies of your paper to class. ? Papers will be submitted for grading to the correc t dropbox on eLearn before midnight on the due date, which is March 6t h PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)