Rhetorical analysis of a political ad

In your paper’s introduction, you will likely put the advertisement in context and explain the rhetorical situation of the ad. Consider audience and rhetorical situation.
The body paragraphs should break down the ad and reassemble it to make your points about how the ad is persuasive. Consider Aristotelian appeals like ethos, pathos, and logos. Consider metaphors and their rhetorical implications. Lastly, your paper should have some element of synthesis in it as well. It should incorporate ideas from the following list of class readings:
• Lakoff and Johnson, "Metaphors We Live By."
• Osborn, Michael, "Archetypal Metaphor in Rhetoric: The Light-Dark Family." • Geary, James, Excerpt from I is an Other, "Metaphor and Politics."
• Fowles, Jib, "Advertising's 15 Basic Appeals."
• Lakoff, George, "Don't Think of an Elephant"
Your conclusion will comment on whether your ad was rhetorically effective and why. Spend most of your time on how the ad operates, but in the conclusion, this is your chance to consider the ethical implications of the ad, such as are the ad's persuasive methods legitimate, and fair, or does the ad use distortion, personal attacks, etc. in a way that crosses a line into illegitimate appeal and argument? You might consider what impact the broader context of the ad in contributing to legitimate political debate or the debasement of our political culture.