Retail Marketing Report

Topic: Retail Marketing Report Order Description The question is that I am a strategist to a company called NUVO, a fast fashion retailers. Our main competitors such as Zara, Topshop. my group has come to a decision that our company is named NUVO. it is australia based only. for young adult and working adult from age 18-35 with high income as our price is high. Do: 1. Marketing segmentation and segmentation evaluation on a company. 2. Ansoff matrix - growth strategy In Short term - product development , product extension such as belts, wallet, accecories etc Increase in service - in store service maybe in the store now there is fashion consultant that give fashion advice to the customers. In Long term - market development, regional expansion 3. Strategy implementation Retail Chanel Strategy such as collaborating with David Jones (high-end fashion), Online free shiping in Australia to increase service, South Yara Toorak Income demogrpahic in the opening store areas - put some diagram.