Responsibla Business

Responsibla Business

Individual Report – the brief

This Individual Report carries 60% of the overall mark for this unit. For this assignment, students will be evaluating the approach of a chosen organisation in

relation to TWO of the Term Two responsible business topics. The chosen organisation can be a ‘for profit’ business or a social enterprise. You should satisfy yourself

that there is enough information published about the chosen organisation in the public domain to enable you to successfully complete your assignment. You are strongly

encouraged to seek the approval of your tutor for your choice of both organisation AND topics prior to starting work on your assignment. Students are required to write

a report that includes the following aspects:

1. Introduction: Briefly outline the purpose and structure of the report and provide a brief profile of your chosen organisation. (200 words)

2 Contextual information
i) Identify the key sustainability challenges for your organisation, as identified by the organisation itself.
ii) With brief reference to appropriate academic theories, summarise your chosen organisation’s strategy to address these challenges. (500 words)

3 Evaluate the organisation’s approach to 2 of the following topics:
–    Sustainable supply chain management
–    Sustainable products
–    Waste management
–    Responsible marketing and advertising
–    Ethical issues

This section should relate to and build on the lecture/tutorial content. You should draw on relevant academic sources and apply relevant academic theory, models and

frameworks to your organisation. You can quote directly or reword – in both cases make sure you reference appropriately. This section should also benchmark your chosen

organisation against other organisations that operate within the same sector. (650 words x 2)

4. Conclusion: Synthesise your findings and evaluations in order to conclude on how responsible your chosen organisation is. Include here your reflections on the

clarity and comprehensiveness of the way your organisation reports on its sustainability activities (500 words)

Related tutorials will provide a useful starting point.  However, the assignment should be based primarily on your OWN individual research, not just lecture and

tutorial material. Throughout your report you MUST draw on appropriate academic concepts, models and the general academic literature in this subject area (see further

guidelines below).

Submit one report with a word limit of 2,500 words (+ or – 10%), point 12 font, single-spaced.  Specify the word count at the end of the report. Diagrams do not add to

the word count and should be included within the body of the report rather than in an appendix. The electronic submission date for the Individual Report is 22nd April

2015. You are required to submit your report electronically via the Turnitin Assignments link on the unit Moodle page.

Individual Report brief – further guidelines
Whilst the format requested is business report style, the assignment should be strongly academic in content drawing on theoretical concepts and models.  In other

words, appropriately referenced content is expected, drawn from academic journal articles, textbooks, specialist reports, industry standards, government data etc.

Remember to make use of the relevant lecture and tutorial material from Term 2.  Be analytical NOT DESCRIPTIVE in your approach. The report should contain a balance of

theory and concepts, factual evidence from independent, expert secondary sources, and reasoned argument.
See the Moodle unit page for further details on resources (lecture and tutorial slides,reading list, plagiarism and referencing guidelines, report writing guidelines


Marking Criteria
1st: (As 2.i +) creative, innovative, intellectual depth, extraordinary quality of work

2.i: Competent, complete, insight & observation, analytical and critical, total clarity

2.ii: Adequate, good coverage, some sound analysis, allowable flaws

3rd: Just sufficient, some theory, some observation, flawed but not failing

Fail: Simply incomplete OR totally uncritical OR no analysis OR inadequate material

1 Introduction to the purpose and structure of the report and brief profile of chosen organisation    1st    2.i    2.ii    3rd    Fail
2(i) The key sustainability challenges for the organisation
1st    2.i    2.ii    3rd    Fail
2(ii).Summary of the chosen organisation’s stated strategy to address the key sustainability challenges identified (including brief reference to appropriate academic

1st    2.i    2.ii    3rd    Fail
3(i) Evaluate the organisation’s approach to 1st topic (including  application of appropriate academic theories &  benchmarking against other organisations that

operate within the same sector)
1st    2.i    2.ii    3rd    Fail
3(ii) Evaluate the organisation’s approach to 2nd topic (including  application of appropriate academic theories & benchmarking against other organisations that

operate within the same sector)
1st    2.i    2.ii    3rd    Fail
4 Conclusion –  on how responsible your chosen organisation is. Include reflections on the clarity & comprehensiveness of sustainability reporting    1st    2.i

2.ii    3rd    Fail
Style: Overall presentation of report including grammar, spelling and appropriate Harvard-style referencing.    1st    2.i    2.ii    3rd    Fail
General comments:

Areas for improvement:
In order to improve your mark you should………

Unit Specification
See attached
Group Work Guidelines (if applicable)


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