Research the importance of continuous innovation.

The question should be answered with appropriate theoretical underpinning and must be fully referenced. You should ensure that you illustrate your answers with examples from real organizations. Please follow the detail questions that I provide to you to write the essay. 1. What examples will you find on innovative developments — products, data, impact? 2. Why is innovation important? 3. What types of innovation are there? What are the risks? 4. How does an organization implement innovative products? Rogers Diffusion Curve, Product Life cycle, S Curve etc.