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Another study, published in the Journal of Management Studies, found that a more dynamic approach to internal analysis can lead to better strategic decision-making. The study found that companies that took a more dynamic approach were better able to understand the changing nature of their internal environment, and they were also better able to develop strategies that were flexible enough to adapt to change.

The articles you mentioned above also discuss the importance of conducting external and internal analyses for strategic management. However, they do not provide any specific research on how to do these analyses better.

Based on my research, I believe that the following are some of the ways to do external and internal analyses better:

• Use a more holistic approach to environmental scanning. This means considering all of the factors that could affect your business, both positive and negative. It also means considering the interactions between these factors.
• Use a more dynamic approach to internal analysis. This means understanding how your internal environment is changing over time. It also means understanding how these changes could affect your business.
• Use a variety of data sources. This includes both quantitative data, such as financial data, and qualitative data, such as customer feedback.
• Use multiple methods of analysis. This includes both traditional methods, such as SWOT analysis, and more innovative methods, such as scenario planning.
• Involve multiple stakeholders in the analysis process. This includes employees, customers, suppliers, and other stakeholders.

By following these suggestions, you can improve the quality of your external and internal analyses, which can lead to better strategic decision-making.