Your boss has asked you to research, initiate and plan a project, to introduce a Points Card Awards Scheme for Tim Hortons.
Your Task
Use Internet research to find out everything you need to know about the company and about introducing and using the points accrual/awards concept in the business, including reasonable time-frames and associated costs. Be creative.
Use your findings in order to put together a project submission containing :
Project Charter (Essentially a Summary)
Project Title and Date of Authorization
Project Team
Project Schedule, including:
Start and Finish Date
Key Milestone Schedule Information
Budget Information
Cost
Project Objectives
Key Deliverables
Brief Approach
General Methodology, Assumptions and Constraints
Scope Statement
Per Lecture content/Scope checklist
Work Breakdown Structure
3 Levels
Cost Baseline
Per Lecture Content and template provided in lecture
Schedule
Gantt Chart created in Microsoft Project depicting dependencies
Critical Path Identified
Full Answer Section
Project Objectives
- Increase customer loyalty and retention through a points-based rewards program.
- Drive sales and revenue growth by incentivizing repeat purchases.
- Enhance customer engagement and gather valuable customer data for targeted marketing.
- Improve brand image and customer satisfaction.
Key Deliverables
- Comprehensive points card system design and implementation
- Effective marketing and communication plan
- Trained employees on points card program
- Increased customer loyalty metrics
- Increased sales and revenue
Project Scope
The project will focus on developing and implementing a points card rewards program for Tim Hortons customers. This includes market research, system design, marketing, employee training, and ongoing program management.
Project Approach
A phased approach will be adopted, including:
- Research and planning
- System development and testing
- Marketing and launch
- Program evaluation and optimization
Assumptions and Constraints
- Tim Hortons has the necessary infrastructure to support a points card program.
- Customer data privacy regulations will be adhered to.
- Budget constraints may impact the scope of the project.
Project Timeline
A detailed project timeline will be developed based on resource availability and project dependencies.
Cost Baseline
A comprehensive cost analysis will be conducted to estimate the total project cost, including development, implementation, marketing, and ongoing operational expenses.
Next Steps
The project team will conduct initial market research and competitor analysis to inform the points card program design.