- Describe your business briefly, including information about the locations of sales outlets, the products you produce, and how your products are manufactured.
- Select three different topics from the following list:
• marketing (advertising and internet marketing)
• store expenses and sales force
• pricing (including rebates)
• research and development
• use of loans and cash
a. For each selected topic in part C2, identify a specific decision from the simulation that relates to the chosen topic and explain why you made the decision.
b. For each selected topic in part C2, use supporting data from the final income statement or final balance sheet to explain how each decision affected your company’s financial performance, using the following criteria to cite data:
• For decisions related to marketing, store expenses and sales force, and research and development, cite data from the “Expenses” portion of the income statement.
• For decisions related to pricing (including rebates), cite data from the “Gross Profit” or “Revenue” portion of the income statement.
• For decisions related to use of loans and cash, cite data from the “Debt and/or Cash” portion of the balance sheet and/or the “Expenses and Profitability” section of the income statement.
- Describe how one business decision you made in the business simulation would have an ethical implication if the simulated business were a real-world business. Focus on at least one of the following topics in your explanation:
• socially responsible business practices
• fair business practices
• rights and well-being of workers
• rights of customers and other stakeholders
• diversity of the workforce
• compliance with laws, regulations, and reporting requirements