Research and analyse Company Y in terms of its market / marketing environment and CSR practices

Order Description • Between 2,700-3,000 words (excluding references) • Have a cover page that includes the following information: ? Your name and student ID, ? Tutor’s name, ? Chosen company for CW2 ? Chosen company for CW1 (Group presentation) • Double space or 1.5 space your work. • Mark will be reduced if the guideline is not followed. Topic: Research and analyse Company Y in terms of its market / marketing environment and CSR practices * Students can select a company (Company Y) that suits their interest and is agreed with their seminar tutor * Company Y CANNOT be the same company used in CW1 Group Presentation * It is essential that you select a company that has presence in the UK and / or focus on UK market Submission: Submit your work via Blackboard. Instructions can be found on Blackboard. It will also be explained during Week 7’s Lecture and seminars. Assessment criteria Criterion Weighting% Content ? Introduction of Company Y and its recent performances 5 ? Macro environment analysis 15 ? Industry structure analysis 15 ? Strategic position analysis 15 ? Applying an additional appropriate analytical tool of student’s choice 15 ? Discuss the ethical issues Company Y are facing (or might face in the near future) and evaluate its CSR practices 15 Presentation characteristics Structure and layout 10 Referencing and research 10 Assessment criteria explained: -Content ? Demonstrate knowledge about Company Y’s recent performances (e.g. marketing and financial performances) ? Examine the macro environmental issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: PEST/PEEST/PESTEL) ? Examine the industry-level issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: Porter’s Five Forces, Value Chain analysis) ? Examine Company Y’s strategic position with examples and evidences (Recommended analytical tool: SWOT / perceptual map) ? Examine Company Y’s marketing performance with one other tool of student’s choice (e.g. PLC, BCG Matrix, 3Cs, Ansoff Matrix). ? Evaluate Company Y’s current CSR practices and discuss whether these practices are sufficient for the ethical issues that Company Y are facing or might face in the near future. -Referencing and research Appropriate referencing method was used (Harvard style preferred) Reviewed a diverse range of literature / material (e.g. journal articles, books, trade magazines, and newspaper) -Structure and layout ? Whether the guideline (word counts, layout) has been followed ? Whether the report is structured and presented in a logical, professional and consistent manner