Report writing ‘Experiential Open Innovation and Co-creation’

Report writing ‘Experiential Open Innovation and Co-creation’ Order Description Individual Report ‘Experiential Open Innovation and Co-creation’ Your report is to be no more than 1500 words. You need to demonstrate an understanding of open innovation and co-innovation, document your real participation and engagement, and based on your experience and readings, reflect on the implications for organisations such as firm strategy, performance, idea generation, business models, intellectual property protection etc. It will be important to engage several times over the course of the semester i.e. you can see what the public think of your contributions, or follow a participant over time to provide a valuable report on how this process works and its impact. Assessment 2: Individual Report ‘Experiential Open Innovation and Co-creation’ BACKGROUND The concept of open innovation (Chesbrough, 2003) has developed in concert with the advent of new online technologies that have facilitated this approach (Howe, 2008). There are three emerging models of crowd sourced innovation or co-creation: 1. Crowdsourced competition - involves soliciting ideas or solutions from a wide range of contributors (Afuah and Tucci, 2012; Jeppesen and Lakhani, 2010). For example, the Innocentive platform (http://www.innocentive.com/ ) 2. Community-based competition - some firms have developed dedicated online communities as part of online competitions, where contributors may interact with each other. For example, Threadless (www.threadless.com), Local Motors (www.localmotors.com), OpenIDEO (www.openideo.com) 3. Open source co-innovation – is what some describe as the ‘ideal type’ of co-created value in use. Here the product or service is created by the users for the users. It is both open in the process of the creation of the service and open in the outcome. Examples of open source coinnovation, the most open of the open-innovation approaches, include the Linux operating system and also Wikipedia (Boudreau and Lakhani, 2009). In the last decade, open innovation practices have increasingly attracted research and practitioner interest. Pedersen (2010) outlines a number of empirical studies that have demonstrated the relevance of open innovation techniques (e.g. Huston and Sakkab, 2006, Rohrbeck and Hoelzle 2009; Dodgson and Gann 2006; Chesbrough and Crowther 2006) yet others have found varied results regarding the relationship between open innovation and firm performance, thereby concluding that evidence is inconclusive regarding the effectiveness of open innovation techniques. Furthermore as Chen et al (2011) outline, the shift towards openness fundamentally changes value creation in the business model. These types of open innovation and open co-innovation challenge some of the basic tenets of traditional business innovation strategy, especially the need to have ownership over the resources that are applied to create new value (Chesbrough and Appleyard 2007). TASK Your task is to participate in an online open innovation platform. You are to participate in the process over at least two months (from week 5 to week 10) and produce a report and analysis based SUBJECT MATERIALS on your experience, the strengths and weaknesses of these platforms, and open and ‘co-innovation’ more broadly. Your report is to be no more than 1500 words. You need to demonstrate an understanding of open innovation and co-innovation, document your real participation and engagement, and based on your experience and readings, reflect on the implications for organisations such as firm strategy, performance, idea generation, business models, intellectual property protection etc. It will be important to engage several times over the course of the semester i.e. you can see what the public think of your contributions, or follow a participant over time to provide a valuable report on how this process works and its impact. You won’t be able to produce a high quality reflection and report by visiting a website in Week 10! You will be assessed as follows: Participation and Engagement in online open innovation platform - Frequency and intensity of engagement - Evidence of engagement (interaction with community members; ratings; postings/discussion boards/forums; screen shots etc) - Quality of participation 15% Organizational implications - Understanding of open innovation and co-innovation principles, debates in the relevant literature (see reference list) - Analysis of impact and value for organizational/firm strategy, structures, processes etc - Consideration of time and resources required to engage; challenges in engagement; community norms; public reaction to contributions etc 10% Clarity of writing, grammar, spelling, references 5% Tips - You may have more meaningful engagement (and hence a better report!) in platforms such as OpenIDEO, rather than simply rating t-shirts on Threadless - You may like to strategically select the role you will play in an open innovation process. This will impact on your analysis. For example: o You may like to participate in multiple platforms and compare the experience o You may like to review others’ participation on a current competition (e.g. Local Motors), if you do not have the specific expertise required (e.g. if it requires engineering expertise) o You may like to both contribute to a platform (e.g. contribute content to Wikipedia) and also review others’ content (e.g. Wikipedia) - You may like to include a timeline of your participation and significant events/interactions that occurred during your participation - You should consider engaging across several weeks – rather than a once off visit to the website in Week 10! Possible platforms (please check with tutor if you would like to explore others): SUBJECT MATERIALS www.openideo.com www.threadless.com www.localmotors.com www.innocentive.com www.quirky.com http://99designs.com.au/ http://www.ninesigma.com/ https://www.collaborationjam.com/ (IBM) http://www.kfcollaborationkitchen.com/EN/Pages/Home.aspx (Kraft) **Or go here to access a list of over 100 open innovation/crowd sourcing sites: http://www.boardofinnovation.com/list-open-innovation-crowdsourcing-examples/