"relationship" company in your industry.

"relationship" company in your industry. You've been appointed as the new chief marketing officer (CMO) for a large packaged goods company. Your CEO has decided that your company will be the premier "relationship" company in your industry. • What could that mean? • How will you execute that? • What will you use as data collection tools? • What role will interactivity play in your plans? • What role will e-mail play? Mobile devices? Social networking?