When operating in a global context, examine and analyse the various strategies that companies use to reach their goals. Use business examples to support discussion.
• The document should be 2,500 words long and it should be referenced using the Harvard system of referencing and page-numbered;
STRUCTURE OF ASSIGNMENT
Introduction – pick a MNC (this case RED BULL) discuss the size (how many countries does it operate in, how many subsidiaries does it own/ how many employees does it have). What is the company turnover? (this must be max 100 words)
1 International strategies (550 words -+)
For example, Global Strategy, Transnational Strategy, International Strategy, Multidomestic Strategy
- Corporate level Strategies (550 words +-)
Companies formulate a corporate level strategy by identifying the markets and industries in which to operate. These strategies can include Growth, Stability or Retrenchment - Business Level Strategies (550 words +-)
Key to an effective business level strategy is a general competitive sgtrategy in the marketplace, therefore, organizations may consider a low-cost leadership. Fiferentiatio or Focus strategy
- Departmental strategies (500 words +-)
Department level strategies rely on capabilities - primary and support activities that create value for customers
Conclusion max 100
Recommendations max 100
RECOMMENDED READING / REFERENCES
The core text for this module is
Hill, C. (2014) International Business: Competing in the Global Marketplace, 10th ed., McGraw-Hill.
Yip G. (1989) Global Strategy…In a World of Nations, Sloan Management Review, Cambridge, Fall, Vol 31, Iss 1, pp.39-51