Recommendations for closure/sale and new properties

You have recently been hired as the Business Analyst for InterContinental Hotels. The CEO has asked you to analyze a variety of data related to the performance of the chain’s properties in 2016 and to write a report that will be read by key people throughout the organization. You should present a summary overview of key figures related to 2016. In doing so, you should also highlight any additional interesting and potentially noteworthy patterns in the data that you uncover, and describe the management or marketing implications of such findings. Moreover, the CEO is looking to boost the company’s performance, and therefore would like you to recommend: (1) around three specific properties that should be considered for closure or sale, and (2) characteristics for two or three new hotel properties (location, size, etc.) that you recommend to be developed