Recognize reason for changes in consumer choices

  Upon completion of this assignment you should be able to recognize reasons for changes in consumer choices. (2.4) Theory and Context Week One discussed the idea of how consumers make choices due to budget constraints. However, constraints do not remain the same. The personal situation of the consumer can change. Prices of the product can change. A product that once was viewed a preferable may lose its appeal. All these changes will impact the consumer’s choice. Instructions In a 1-2 page paper, review the various reasons that consumer choices change. Provide an example of an obvious change in consumer choice and the resulting impact. APA formatting is required for this paper. A minimum of two references is required. Use the Paper Writing Rubric below to ensure you have met all the criteria for this assignment. Post your paper as an attachment to the dropbox titled Wk2 Consumer Choices by the end of the week.