Questions from a module

Here are the links to the modules:
https://www.youtube.com/watch?v=iIPZIP9h6CU&feature=youtu.be
https://www.youtube.com/watch?v=ZpLlsnETR0g&feature=youtu.be
1.Explain COGS and give an example. 3pt.
2.Explain OH and give an example. 3pt.
3.Explain PP&E and give an example. 5pt.
4.Illustrate the J-curve. 8pt.
5.What are the 3 F’s? 2pt.
6.What does CULT stand for? Explain and give examples. 5pt.
7.What is a Beta? Explain. 5pt.
8.Illustrate the Break-Even graph. 8pt.
Discussion Q’s
1.Discuss which asset(s) is(are) the most important for a business, and why. Explain and justify your answer.
2.Discuss what is the importance of the CULT. Also, what is the relationship between the CULT, soft launch, hard launch and my go to market strategy. Give an example! (do not use the same examples from class)