Qualitative research methods in market research

Assignment:
• Please watch the YouTube video which discusses problems associated with qualitative research methods in market research:
• Next, respond to the following questions:
o Have you ever thought about ways that research methods can be used in the private sector?
o Have you considered applying your psychology degree in fields like industrial psychology, marketing, or engineering psychology? **I am not getting a psychology degree, I am getting a human services degree, so not sure how this should be answered…
o Do you agree with the speaker's comments about the value and limitations of working with a small sample size (e.g., in a focus group setting)?
o How would you seek to generalize results from a small qualitative study?
o The speaker discusses several ways that qualitative research is mishandled by businesses. Do you suppose that behavioral sciences researchers ever fall into these same traps? If so, which ones? (Be specific.)