In the Frontline documentary on Walmart, the retail revolution is characterized as the domination of the “pull economy” over the “push economy.” What does this mean? What are its implications?
http://www.pbs.org/wgbh/frontline/film/showswalmart/
Technology company: In the documentary, Walmart is described not only as a dominant and innovative retailer but as a “technology” company. What does this mean? In what sense is Walmart a technology company?
Marketing strategy: Walmart’s “marketing strategy” is described in different segments of the documentary. Identify and describe various components of Walmart’s marketing strategy.
China Strategy: What is Walmart’s China strategy? Why did Walmart turn to importing from China a huge amounts goods it sells? How did Walmart go about implementing this import strategy? What are the consequences of this strategy?