Pursuing excellence in care, your large, not-for-profit HCO has moved many outcome measures to the best quartile.

Pursuing excellence in care, your large, not-for-profit HCO has moved many outcome measures to the best quartile. Associate turnover is down, patient satisfaction and market share are increasing. Senior leadership concludes that long-run success requires a shift to a population health mission. What arguments would you prepare to address the governing board? What counterarguments would you expect, and how would you respond? Should you explicitly propose developing a community coalition?

Full Answer Section

     
  • Financial Opportunities:Grants, partnerships, and value-based care contracts often favor organizations actively engaged in population health initiatives.
  • Talent Acquisition and Retention:A population health mission aligns with emerging healthcare trends, attracting and retaining top talent.
Anticipated Counterarguments and Responses:
  • Financial Risk:Initial investment in population health initiatives might raise concerns. Emphasize long-term cost savings and potential grant funding.
  • Mission Creep:Board members might worry about neglecting traditional patient care. Assure them population health complements existing services and improves overall patient outcomes.
  • Implementation Complexity:Emphasize a phased approach, leveraging existing resources and partnerships to ease the transition. Showcase successful population health models from other HCOs.
  • Data and Measurement Concerns:Highlight data-driven strategies and partnerships with community organizations to gather and analyze relevant population health data.
Community Coalition Proposal: Developing a community coalition can strengthen your population health efforts:
  • Broader Impact:Collaborate with diverse stakeholders (social services, schools, public health) to address community-wide health challenges.
  • Shared Resources and Expertise:Leverage the expertise and resources of other organizations, increasing impact and cost-effectiveness.
  • Sustainability and Trust:Building community partnerships fosters trust and increases the long-term sustainability of your initiatives.
Presenting the Coalition Idea:
  • Frame it as a key strategyto achieve population health goals, not a separate project.
  • Highlight potential partnersand their contributions to the coalition.
  • Address potential concernsabout resource allocation and governance structure.
  • Present a phased approachfor building the coalition with clear goals and metrics.
Conclusion: By emphasizing the long-term benefits, addressing potential concerns, and proposing a well-structured community coalition, you can build a compelling case for transitioning your HCO to a population health mission. Remember, this is a collaborative process, and ensuring board buy-in requires open communication, data-driven arguments, and a clear understanding of their concerns.  

Sample Answer

   

Arguments for Transitioning to Population Health:

  • Sustainability: Focusing on the overall health of the community can improve long-term patient outcomes and reduce future treatment costs.
  • Proactive Approach: Shifting from reactive disease management to preventative care addresses upstream factors impacting community health.
  • Community Impact: Addressing social determinants of health through partnerships improves overall community well-being and enhances your HCO's reputation.