Research question: "What are the key similarities and differences between social enterprises and B Corps that operate within the purposeful business ecosystem in Australia?' Sub-questions: SQ 1: What are the practices and drivers of purpose-driven enterprises, focusing primarily on B Corps and Social Enterprises? SQ 2: What are the key challenges faced by B Corps and Social Enterprises? SQ 3: What is their role and contribution to the emerging purposeful business ecosystem? SQ 4: How are they attempting to influence traditional business practice?