Research: Not fewer than three (3) academic-level references, whether online or hardcopy -- Wikipedia is NOT acceptable as a reference for this purpose, NOR is a blog, NOR is a Textbook, NOR is a general-purpose news site, such as Reuters, Yahoo or USA Today. An economics or business-oriented site is OK, such as The Economist, Forbes, Business Week, the Wall Street Journal or the Business section of the New York Times. Or an actual academic paper in a peer-reviewed journal. Separate "Works Cited" page in Chicago, MLA or APA format.
Analysis: How the selected entity is described as relating to a “market type” as studied in our Economics class as shown in the “Industrial Zoology” PPT, using a graphic representation or verbal description.
Topics:
Microeconomics students must present a real-world company or other entity to analyze from a Microeconomics perspective. Convey the following information:
Identify
a. the company’s “market type”, such as Perfect Competition, Monopoly, Oligopoly or Monopolistic Competition, plus
b. whether the company is a Privately-owned Enterprise, Public listed company, Government entity or Non-Governmental Organization, and
c. whether the product it purveys is a good or a service, and
d. Is the product a private good, a public good, a Common Resource or a Club Good/Natural Monopoly?
Present information about
a. the Industry in which that company or other entity fits,
b. the approx number of enterprises in the industry, in the US only or globally, and
c. the dollar value of output represented by that industry, and
d. the approx. percent of output in that industry represented by your selected entity.
Describe
a. ownership, including names of largest shareholders if applicable,
b. the overall operations,
c. production (how it produces its product),
d. marketing strategy (how it spreads awareness of its product),
e. sales strategy (how it distributes its product), and
f. customer service (how it responds to product issues)
Explain how the company’s strategy does (or perhaps does not) fit within the structure of “market type” mentioned at the beginning.