Public service announcement

Throughout the session, you have been going through the process of influencing policymakers by directly or indirectly writing letters to them. .
For this assignment, you will develop a 30-second public service announcement (PSA) for radio, television, or a website to further bring _
attention to the issue you have been writing about. Your product, whichever option you choose, must include a voice-over or recorded PSA. | e
Therefore, you will need access to a microphone for this assignment. The module's required reading from the Community Tool Box covers | ,
| how to prepare PSAs and when to consider using them. Their examples of PSA scripts are very useful and can give you ideas about how to | a
approach the assignment. -
1.|dentify the main purpose and target audience of your PSA.
2.Develop a 30-second prerecorded PSA (~ 60-75 words} for a radio, a television, or a website. Make sure to submit both your script and
prerecorded PSA.
3.Your PSA should include a “catchphrase” that makes your message memorable. Below are examples of health campaign catchphrases.
*“Milk does a body good.”
*“This is your brain on drugs. Any questions?”