public information officer (PIO) for a small company, responsible for communicating and distributing information for your organization

 


You are the public information officer (PIO) for a small company, responsible for communicating and distributing information for your organization.
Prompt
In this scenario, an unexpected incident has occurred within your local community, impacting the safety of employees returning to the office for ANY reason for the foreseeable future. Your task is to record an AUDIO message 1-3 minutes in length that will be used to communicate this emergency. This audio message will be sent to all employees immediately. The audio message should convey the (a)situation, (b)the transition to remote work after the message, and (c)include a brief example from your research of another company experiencing unexpected closure.
First, Choose the incident -  be creative with your incident description. Choose one of the following disasters as the basis for your message:
• A technological incident – examples include power outages, dam failures, chemical incidents, nuclear events, industrial pollution, and transportation accidents.
• A man-made incident – examples include civil disorder, terrorism, crime, arson, and chemical spills.
• A natural disaster incident – examples include hurricanes, weather incidents, avalanches, droughts, landslides, flooding, and earthquakes.
Second, Write the Script
Write the script message you will convey in a voicemail distributed to all employees addressing the office closure without inducing panic.
Elaborate on the transition to remote work. No need to detail remote work instructions, your task is to inform of the transition.

Research a real-world example of a company that faced an unexpected closure similar to YOUR incident (if your incident is technological, this example must be technological, if your incident is man-made, your real-world example must be man-made; if your  incident is natural, your real-world example must also be a natural disaster), share how the real-world company communicated to their employees and stakeholders of the office closure. Share your findings after/at the end of your audio message (after the scenario voicemail).
Fourth, Record your Message  - In a 1-3 minute audio message in YOUR VOICE, the following elements must be present:
• Convey the immediate office closure without causing panic.
• Elaborate the immediate transition process for remote work to employees.
o You must convey they are NOT to come to the building.
• AFTER the message
o Include an example from the research you conducted of a company unexpectedly closing and how employees were communicated to keep employees from returning to work. This researched example is NOT due to fiscal or store closure; the example must be disaster-related and NOT COVID-related. Finally, how did this real-world example of a company that faced unexpected closure communicate to employees and stakeholders?
• Your script AND the Reference for your Example MUST be submitted with the audio recording.
 

Sample Answer

 

 

 

 

 

 

Part 1: The Script

Incident Type: Technological (Chemical/Industrial Accident) Scenario: A local train derailment involving hazardous materials (chlorine gas) near the corporate office.

(Start Audio)

"Attention all employees, this is [Your Name], Public Information Officer for [Company Name], with an urgent safety update.

Earlier this morning, a significant technological incident occurred involving a freight train derailment at the rail junction less than a mile from our corporate headquarters. Local authorities have confirmed a chemical leak involving pressurized chlorine gas. While our facility is currently secure, the municipal fire department has established a two-mile mandatory 'Shelter-in-Place' and exclusion zone that encompasses our entire office complex.

Effective immediately, the physical office is closed to all personnel for the foreseeable future. Please do not attempt to travel to the office for any reason—including the retrieval of personal items or hardware. Local law enforcement has cordoned off all access roads, and your safety is our absolute priority.

We are initiating an immediate transition to 100% remote operations. If you are currently at home, please remain there and begin your workday virtually once you have confirmed your personal safety. If you were en route to the office, please turn around and return home immediately.