Psychology

Sexism is manifested in magazines through the unrealistic portrayal of men and women. Men are often portrayed as “supermen” who are physically strong, brave, and powerful. Women, on the other hand, are portrayed as perpetually beautiful, perfectly shaped, young, sex objects. Our self-image, what we want, and what we need are influenced by advertisements.

Your assignment is to locate at least 3 print or web advertisements in different genres of as possible (a variety of topics such as: sports, news, women’s, men’s, trade, hobby). Finally answer the following questions in essayy format for each advertisement:

Is the major character in the ad female, male, or are both included?
What product is the ad selling?
Who is the target audience?
What activity is illustrated in the ad?
Is either gender involved in some activity? What type?
What are the individuals in the ad wearing?
Are the individuals portrayed in the ad given an active or passive role? (By active I mean are they “actively” engaged in an activity of importance, by “passive” I mean is their presence in the ad irrelevant or insignificant to the purpose of the message being given.)
What is the message of the ad?

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Sample Answer

 

Ad 1: Sports

  • Major character: Male
  • Product: Nike Air Jordan sneakers
  • Target audience: Men and women who are interested in basketball and/or fashion

Full Answer Section

 

The ad features a young, black basketball player wearing a pair of Nike Air Jordan sneakers. The player is dunking the ball, and the ad copy reads, “Be like Mike.” The ad is visually appealing, with the player’s body language and facial expression conveying excitement and power. The ad also uses a strong tagline that is likely to resonate with basketball fans.

The target audience for this ad is men and women who are interested in basketball and/or fashion. The ad features a black basketball player, which suggests that the target audience is also black. However, the ad’s message of empowerment and athleticism is likely to appeal to people of all races and ethnicities.

Ad 2: News

  • Major character: Female
  • Product: The New York Times
  • Target audience: Educated adults who are interested in current events

The ad features a photo of a young, professional woman reading The New York Times. The woman is sitting in a coffee shop, and she looks thoughtful and engaged. The ad copy reads, “The New York Times. The world’s most trusted news source.”

The ad is visually appealing, with the woman’s pose and expression conveying intelligence and sophistication. The ad copy is also effective, as it highlights The New York Times’ reputation as a reliable and unbiased news source.

The target audience for this ad is educated adults who are interested in current events. The ad features a woman who is likely to be seen as a role model for other women, and the ad copy suggests that The New York Times is a valuable resource for people who want to stay informed about the world.

Ad 3: Women’s

  • Major characters: Female
  • Product: Dove body wash
  • Target audience: Women of all ages

The ad features a group of women of all ages and races showering with Dove body wash. The women are smiling and laughing, and they look confident and beautiful. The ad copy reads, “Dove. Real beauty. For real women.”

The ad is visually appealing, with the women’s smiles and laughter conveying happiness and self-acceptance. The ad copy is also effective, as it challenges the traditional definition of beauty and celebrates the diversity of women’s bodies.

The target audience for this ad is women of all ages. The ad features women of all races and body types, which suggests that Dove is committed to representing all women. The ad’s message of self-acceptance is likely to resonate with women who are looking for a body wash that makes them feel confident and beautiful.

I hope this helps!

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