Proposal for Uber

Topic: Proposal for Uber Order Description 1. Scenario Congratulations -- You have recently decided to start your own IT consultancy company. You are an entrepreneur! You have chosen Manchester for your business. From BBC to The Co-operative to Manchester United, Manchester is a special and unique business location. This is where you want to produce, nurture, and attract the very best. You are looking for strong partnerships. On the top of your list is Uber. It is a new business and it is increasingly attracting new customers in the city and suburbs. You have decided to approach Uber with a partnership proposal. You want to convince Uber that by using your products and services, they can become more effective, stay relevant, compete, and gain more customers. 2. Coursework Parts Report (45 marks) In this coursework, you will develop a proposal for Uber. You will use insights from the course material on social media, cloud and services to write a proposal (2500-3000 words; excluding references and appendix). You will make use of tables and figures to create a professional layout and be well presented. The work should read like a well-justified proposal report rather than an essay. The report includes three parts, including: Coursework Activity Mark PART 1. Analysis on the Current Use of Technology in Uber First, you will begin with explaining how Uber is making use of new technological trends. You will frame your discussion to the three categories of: social media, services, and cloud. You write your proposal drawing upon what you learnt through the groupwork, listening to other group presentations, and the course material and discussions 15 PART 2. Proposal on Existing Gaps and the Future Use of New Technologies You will use insights from course materials and case studies to suggest why Uber needs to use new services/ products to change its current use of technology or leverage new technologies in order to stay competitive and relevant as it is now. 25 PART 3. Use of Course Materials Finally, you will explain how you used the course material and insights from case studies to prepare the coursework. This includes a table relating the contents of the report to the material explained in the course. You should explain why the material was useful and how the material was used. For example, it is not sufficient to say that “material on ABC was used to prepare our argument on DEF”. 5 IMPORTANT: This is an Individual Assignment (and not group work). Each student should develop the report individually. Participation (5 marks) This assessment is based on ‘group course work peer evaluations’.