The objective of this project is for students to develop a Promotional Plan for a soon-to-open, locally-owned restaurant named "Sam & Spike's Diner," that specializes in breakfast, lunch and dinner, with the feel and flair of a 1950's Diner, including an outdoor eating area where customers can stay in their car and be served by a waitress on roller-skates. It will be conveniently located in Largo, near the corner of Ulmerton and 19. It is moderately priced, will serve alcohol, and will accept Visa & MasterCard.
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