Scenario
You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging their strength in manufacturing genetic testing devices, MediCorp now wants to diversify their offerings and expand within the field of medical devices. This is a large field that extends to a myriad of products. MediCorp has asked you to identify a medical device (pacemakers)that the company can use as a vehicle for expanding into another country(brazil).
Choose a country(brazil) as a location for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to employ one of the strategy selections from your simulations in Projects 3 and 4 to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics.
choose between either stratgey****
(Chosen strategy: Local Cost Leader Niche: Concentrate primarily on the Low Tech segment in only one country (local). Competitive advantage is gained by keeping R&D, production, and raw materials costs to a minimum, enabling the company to compete on the basis of price. Prices are below average. Automation levels are increased to improve margins Vision statement: Reliable products for low technology customers in the local region: our brands offer value.) or (Local Cost Leader NicheCost Leader: Concentrate primarily on the low-tech segment across two or three countries. Competitive advantage is gained by keeping R&D costs, production costs, and raw materials costs to a minimum, enabling the company to compete on the basis of price. Prices are below average. Regional and product branding and sales efforts are below average. Automation levels are increased to improve margins. Vision statement: Reliable products for low technology customers across the globe; our brands offer value.)
As this client’s business grows provide clear and concise analysis in your reports to MediCorp.
Introduction
Building on the lessons from your Capsim simulation and your analyses of MediCorp, Inc. in the global and local markets, you will now craft an international business plan that calls on you to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to market a new product in another country by relocating one or more activities from MediCorp’s value chain in the United States to your selected country.
Note* the device i choose was Pacemaker's in brazil
To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected device belongs. Then, begin to develop a six- page marketing strategy for MediCorp.
As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.
When you have assessed the characteristics of MediCorp's potential customers for your selected medical device in a country, continue to the next step, where you will work on expanding MediCorp’s product base in the selected country by accounting for MediCorp’s mode of entry.
You will incorporate your recommendations from Step 1 and Step 2 into a six- to seven-page marketing strategy
The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.
Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.
The international business plan should be 10, excluding executive summary . Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.