In the essay, the emphasis shifts from description to direct analysis of the project itself, accounting for the inevitable changes that arise during the composing process. Here, students should demonstrate their ability to analyze a text and their understanding of how the demands of a particular genre and rhetorical situation intersect with their composing practices.
1st Paragraph: Genre (Nice and lengthy paragraph)
Be as specific as possible! Examples: If it's a short story or a short film, is it a comedy, a drama? If it's a tutorial video, is it a cooking tutorial? A makeup tutorial?
What are the conventions of your genre? Here, you will reference at least one example of a source that details how to create a text within your genre, as well as at least one example of a sample text within your genre. You should have a minimum of two things you learned or subverted from EACH of those sources
Note: It is not enough to simply name the genre conventions that you used and subverted. You must also point to specific examples, or even quotes from your project that demonstrate you adhering to the genre, or subverting it. Just as you need textual evidence to back up your claims in the GA, you need quotes from your project to back up your claims in the IP companion essay.
2nd Paragraph: Medium/Venue (Can be a shorter paragraph)
Where do you imagine this text would be published? How does this medium best allow you to reach your audience and fulfill your rhetorical purpose(s)?
Provide one or two examples of other media you could've chosen, and discuss why you didn't choose those.
3rd Paragraph: Style/Tone (Nice and Lengthy)
Detail all of the stylistic choices you have made to appeal to your audience and achieve your rhetorical purpose(s).
Remember, if your text is multi-modal--or includes written, visual, and/or auditory elements--discuss those choices in detail as well. Reference the specific moments in which you've made an audio/visual choice, and the effects of those choices.
I understand that there might be some overlap with the conventions section, and that's okay.
Again, be sure to quote your own project when demonstrating a stylistic choice.
4th Paragraph: Purpose (Doesn't have to be too long)
Does your text entertain, inform, persuade, and/or express?
What is the primary purpose, and why have you made this your primary purpose?
Are there moments where other secondary and tertiary purposes are fulfilled, or come into play? What is the hierarchy of your purposes?
5th Paragraph: Ethos (On the shorter side)
What is your ethos as a rhetor? What is your persona? Provide three adjectives that you would want someone consuming your text to use when describing you, the rhetor. For each of these adjectives, briefly discuss stylistic moves you've made to build a persona comprising of those adjectives.
6th Paragraph: Audience (Not too long)
Discuss the relevant demographics and psychographics of your intended audience.
Demographics: Sex, age, location, education level and income.
Psychographics: What does your audience think, value, and believe?
Discourse Communities: Is your project tailored to a specific discourse community? Does one have to be a part of a discourse community to understand your project?
7th Paragraph: Cultural Context (Probs super short for most of you)
How might cultural context might affect the way your project is written and perceived?