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Professional preparing for the 21st century workplace

As a professional preparing for the 21st century workplace, you are a business of one. When a company chooses to employ you, it is buying your professional services. When a customer or clients chooses to do business with you, it is "buying" your professional services. This week, you will start marketing your professional services through a blog; a site you will use to communicate your knowledge, understanding, unique perspective, and prowess in your trade. By publishing blog posts on a regular basis, you allow your prospective employers/customers or clients to see firsthand your written and verbal communication skills, as well as your intellect and dedication to your profession. This provides proof of your value and differentiates yourself from your competition.

This project requires you to begin building your blog, a site that will be connected to your digital portfolio and will follow you throughout your degree program at Full Sail. This blog will assist you in communicating your unique promise of value to your intended audience. Establishing a strong, strategic, and well-branded online presence through a personal website and blog is essential to managing your personal brand online, and providing your target audience with content that helps move them closer to hiring you or working with you in some way.

Introduction

To prepare for your project this week, complete the following:

Watch the Adobe Color and Adobe Fonts courses as instructed in the FSO activity, "LinkedIn Learning Courses & Required Reading (10% of GPS)".
Review the concepts found in all four (4) of the following articles and infographics regarding color and font theory.

(Smashing Magazine)
(Smashing Magazine)
(Smashing Magazine)
(Digital Synopsis)
Based on what you learned in the articles above, select your personal brand's colors and font families (one font for your headers and another for your body text) using Adobe's applications.

Full Answer Section

Identifying Your Brand Values:

Before selecting colors and fonts, it's crucial to define your personal brand values. What are the key qualities you want to communicate through your blog? Are you trustworthy, creative, analytical, or something else entirely?

Color Selection:

Based on your brand values, research color psychology and how different colors evoke specific emotions and associations. For example, blue often signifies trust and professionalism, while green might represent growth and sustainability. Experiment with different color palettes using Adobe Color to find a combination that resonates with your brand message.

Font Selection:

Similar to color, fonts convey unique personalities. Serif fonts like Times New Roman are traditional and elegant, while sans-serif fonts like Arial are modern and clean. Select one font for headings that reflects your brand's personality and another for body text that is easy to read. Adobe Fonts offers a vast library to explore.

Remember:

Consistency is key: Use your chosen colors and fonts consistently throughout your blog and other branding materials to create a unified and recognizable image.
Target audience matters: Consider your ideal client/employer's preferences when making your selections. What resonates with them?
Experiment and test: Don't be afraid to try different combinations until you find the perfect fit for your brand.

Additional Tips:

Explore pre-made color palettes and font pairings for inspiration.
Get feedback from friends, family, or potential clients on your choices.
Use online tools like Canva or Visme to visualize your blog design with your chosen colors and fonts.

Remember, your blog is an extension of your personal brand. By carefully selecting colors and fonts that reflect your values and resonate with your target audience, you can create a powerful online presence that attracts opportunities and sets you apart.

Sample Answer

Before diving into color and font selection, make sure you've gone through the Adobe Color and Adobe Fonts courses from Full Sail's LinkedIn Learning activity and reviewed the four articles/infographics on color and font theory from Smashing Magazine and Digital Synopsis. This will equip you with a strong understanding of the design principles involved.