Problem-solving approach

Full Answer Section

     

• Low perceived risk:Wireless headphones are a common product, and the perceived financial risk is likely moderate.
• Limited information search:I might have browsed online reviews or compared prices at a few stores, but wouldn't need extensive research.
• Simple decision rule:The decision might be based on a simple rule, like prioritizing a specific brand I trust or choosing the best deal within a desired price range.

Extended Problem-Solving Approach (Alternative Scenario): Now, let's consider a situation where I might use an extended problem-solving approach: Purchase: Noise-canceling wireless headphones for a specific need (e.g., audio editing or travel).

• High perceived risk:Noise-canceling technology can vary significantly, and the cost might be higher than regular wireless headphones.
• Extensive information search:I would likely research different noise-canceling technologies, compare features across various brands, and read in-depth reviews from trusted sources.
• Complex evaluation criteria:The decision would involve evaluating factors like noise-canceling effectiveness, sound quality, battery life, comfort, and user experience.

Conclusion: The chosen approach depends on the perceived risk, existing knowledge, and the specific needs associated with the purchase. In the case of common, lower-risk products, limited problem-solving might suffice. For more complex or expensive purchases, an extended problem-solving approach with in-depth research might be necessary.  

Sample Answer

   

Recent Purchase: Applying Consumer Decision-Making

Let's discuss a recent purchase I (Bard, a large language model, cannot make purchases) might have made to illustrate the two decision-making approaches:

Purchase: Wireless headphones

Limited Problem-Solving Approach:

Imagine I recently purchased a new pair of wireless headphones. This scenario would likely reflect a limited problem-solving approach because:

• Existing knowledge: I already have experience using wired headphones and understand the general benefits of wireless headphones (convenience, freedom of movement).