Privacy and Ethics

Consider any app on your phone. For example, consider the latest app you have installed on your phone. The app provider claims to capture a lot of data in
order to provide a consistent, customized and personalized experience to their customers.
Which app and app provider are you considering? (0.5 points)
What are some customer data do you think the company is collecting to improve your experience as a customer? What are some customer data do you think
the company is collecting to improve their experience? (1.0 points)
Do you think the company is collecting any data that it actually doesn't use? Is any of this data considered PII? What might be some of the privacy issues that
you would be concerned as a customer? (0.5 points)
How would your view change if you are the marketer for the company? Is there anything you would do differently? (1 point)