PRINCIPLES OF PUBLIC RELATIONS
Interpreting Financial Statements
The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company’s performance and financial position through a comparison to industry data.
Locate the Critical Thinking CT 10.4 problem at the end of Chapter 10 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below.
Coca-Cola and PepsiCo
Walmart and Target
Nike and Adidas
For the pair of companies selected, you will need to use each company’s stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you will need to identify each company’s stock symbol for the American market.
Review the competing companies’ ratios provided at the MSN Money website in the topic resources. Navigate to My Watchlist and enter the name of the company in the Quote Search. Identify and select the correct stock symbol.
Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following:
Evaluate each company’s liquidity relative to its competitor using at least three ratios
Evaluate each company’s solvency relative to its competitor using at least two ratios
Evaluate each company’s profitability relative to its competitor using at least three ratios