A nation-wide, upscale grocery store is considering releasing a new
line of quinoa-based organic foods under the store’s private label. They
would like to do some marketing research before doing so, however, in
order to determine how well current and potential customers might accept
these products.

In this assignment, you are asked to illustrate the use of primary scales for measuring consumer preferences for quinoa-based, organic food products.

Develop Likert, semantic differential, and Stapel scales for
measuring consumer preferences for quinoa-based, organic food products.
List five descriptive factors about the consumer that you would want to study.
For each of the scales and descriptive factors you identify, discuss
why you chose them and how the grocery store would use this
information.
Discuss the potential ethical implications that primary data collections might entail.