Presenting a new idea for a product or service in just 5 to 10 minutes brings both challenges and opportunities. The first 30 seconds are crucial. If you fail to capture the audience's attention right away, then their interest may fade, making it harder to communicate your key points and secure their buy-in. To succeed, presenters must clearly define the problem, propose a solution, and highlight the benefits of their idea. A strong, clear value proposition is essential. Without it, senior management may remain unconvinced.
Scenario
The moment is here—your opportunity to present your new project to senior management. The leadership team is attending their meeting located in another state. You have five minutes to deliver a remote pitch. Are you ready to confidently and clearly showcase the value, potential, and impact of your project? This moment is your chance to grab their attention, spark their interest, and demonstrate why your idea deserves their support.
Directions
Create an elevator pitch for your new product or service using your project outline as a guide.
Specifically, you must address the following rubric criteria:
Introduction: Introduce your product or service.
How It Fits: Determine how the product or service fits into the overall strategic plan and mission of the company.
Speculate if the product or service fits within the capabilities of the company based on your research from previous modules. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.
Justification: Justify your suggestion based on the numbers.
What will be the revenue gain?
Speculate on a Return on Investment (ROI) that justifies the project for investors and senior management.
Enhancing the Mission: Explain how the new product or service enhances the company’s overall mission.
Does it project profitability?
Support your position with information and data from the company's 10K. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.