Full Answer Section

• Favorable government policies and support for foreign investment further incentivize market entry.

Speaker Notes Mexico presents a compelling opportunity for “Sabor Delivery” due to its rapidly expanding food delivery market, tech-savvy population, and supportive government policies. With a projected growth rate of 20% by 2025, the Mexican food delivery market offers immense potential for our business to thrive. Additionally, the increasing adoption of smartphones and internet access fuels the demand for convenient and diverse food options, perfectly aligning with our app’s value proposition. Moreover, the Mexican government actively encourages foreign investment, creating a favorable regulatory environment for our expansion plans.

Slide 3

Competitive Advantage

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• Focus on authentic Mexican cuisine: Partnering with local restaurants offering diverse regional dishes.
• Personalized recommendations and curated menus based on user preferences and dietary restrictions.
• Competitive pricing and flexible delivery options, including express and scheduled deliveries.
• Gamification and loyalty programs to incentivize repeat business and user engagement.
• Emphasis on sustainability and eco-friendly packaging solutions.

Speaker Notes “Sabor Delivery” stands out in the Mexican food delivery market through its distinct competitive advantages. We prioritize authentic Mexican cuisine by partnering with local restaurants, ensuring users experience the true flavors of regional specialties. Our app personalizes recommendations and curates menus based on user preferences and dietary needs, catering to a wider audience. We offer competitive pricing and flexible delivery options, along with gamification and loyalty programs to foster user engagement and build brand loyalty. Furthermore, our commitment to sustainability through eco-friendly packaging resonates with environmentally conscious consumers, further solidifying our competitive edge.

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Mode of Entry

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• Strategic partnership with a local delivery service provider: Leveraging their existing infrastructure and market knowledge.
• Joint venture with a Mexican restaurant chain: Combining our app technology with their established brand and customer base.
• Wholly-owned subsidiary: Establishing a local entity for complete control and brand identity.

Speaker Notes To enter the Mexican market effectively, we will carefully consider the most suitable mode of entry. One option is a strategic partnership with a local delivery service provider, allowing us to leverage their existing infrastructure, distribution network, and market expertise. Alternatively, a joint venture with a well-established Mexican restaurant chain could provide immediate brand recognition and access to a loyal customer base. Finally, establishing a wholly-owned subsidiary grants us complete control over operations and brand identity, but requires significant initial investment and navigating local regulations independently. We will conduct thorough due diligence and market research to select the most strategic and sustainable mode of entry for “Sabor Delivery.”

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Major Risks

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• Currency fluctuations: Implementing hedging strategies to mitigate exchange rate risks.
• Political instability: Closely monitoring the political landscape and adjusting strategies as needed.
• Cultural differences: Adapting our app and marketing to local preferences and sensitivities.
• Competition from established players: Differentiating ourselves through unique offerings and value proposition.
• Logistics and operational challenges: Partnering with reliable local vendors and ensuring efficient delivery networks.

Speaker Notes Entering a foreign market inevitably involves certain risks. We acknowledge potential challenges such as currency fluctuations, political instability, and cultural differences. To mitigate currency risks, we