Pokémon Go

Order Description “[Pokémon Go] is an absolute cultural phenomenon and has put the Nintendo brand back on the collective consciousness of the world” – Ben Sin, Forbes, July 13th, 2016 Drawing upon a range of scholarly concepts and theories; . (i.) Identify and critically analyse both the reasons for the success of the Pokémon Go phenomenon and the impact that it has had on the Nintendo brand in the summer of 2016; ? . (ii.) Discuss what brand managers outside of the video games industry can learn from this situation. ? Do NOT become overly burdened with the product (i.e. a mobile game), your analytical focus MUST be on the effects on the brand (i.e. strategic standing of Nintendo). Focus on the wider socio- cultural and commercial issues and the theoretical implications stemming from them rather than simply describing why a game was a successful. Failure to focus on the bigger picture will result in mediocre marks being awarded for this assignment. ?