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Planet Fitness Gym

Try to figure out who the ideal customer is for the product you chose. Assess as many different factors as you can think of. Who are your primary target customers? You can evaluate all of the following: race, gender, education level, income level, where do they live (urban vs rural). What motivates them? How many kids do you think they have? You want to figure out the perfect customer and tell me why these factors might influence them to purchase the product.
Now come up with a brief marketing pitch of 2–3 sentences trying to persuade the target customer why your chosen product is perfect for him/her. Discuss why you think this marketing message is the correct message for your specified target market.
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.

Full Answer Section

The ideal customer for a smartwatch is likely to be:

Female: According to a recent study, 60% of smartwatch users are female.
Between the ages of 25 and 44: This age group is more likely to be active and health-conscious.
College-educated: This group is more likely to be familiar with technology and willing to try new things.
Have an income of $50,000 or more: This group is more likely to be able to afford a smartwatch.
Live in an urban area: This group is more likely to be exposed to new technology and be interested in using it.

The ideal customer for a smartwatch is motivated by a desire to be healthier and more connected. They may be looking for a way to track their fitness data, stay connected with friends and family, or access the internet on the go. The ideal customer for a smartwatch is likely to have one or more children. They may be looking for a way to track their children's activity levels or to stay connected with them while they are away. The factors listed above are just a few of the things that can influence someone's decision to purchase a smartwatch. By understanding these factors, marketers can create more effective marketing campaigns that are more likely to influence customer behavior. Here are some additional factors that could influence someone's decision to purchase a smartwatch:

The brand of the smartwatch: Some brands are more popular than others, and this can influence someone's decision to purchase a smartwatch.
The features of the smartwatch: The smartwatch should have features that are important to the customer. For example, if the customer is interested in tracking their fitness data, the smartwatch should have a fitness tracking app.
The price of the smartwatch: The price of the smartwatch should be within the customer's budget.
The availability of the smartwatch: The smartwatch should be available for purchase in the customer's preferred location.

By understanding these factors, marketers can create more effective marketing campaigns that are more likely to influence customer behavior.

Sample Answer

The Ideal Customer for a Smartwatch A smartwatch is a wearable computer that is worn on the wrist. It can be used to track fitness, make calls, send text messages, and access the internet. The ideal customer for a smartwatch is someone who is active and health-conscious. They are likely to be interested in tracking their fitness data, such as steps taken, calories burned, and heart rate. They may also be interested in using their smartwatch to make calls, send text messages, and access the internet.