PMI = Philip Morris International Inc

Section 8: Develop a plan for implementation for the next few years.

Draw from your knowledge from other courses and your own experiences to say how the solution should be put into effect. Remember that implementation of strategy occurs at lower levels within an organization and the fundamental base of strategy implementation is activities. Thus, your implementation plan should describe the activities that the firm should conduct that are consistent with the course of action selected in Section 7. Think about what activities should be done and by who such as which functional area. For example, if you find a firm that has a core competence in branding that they are underutilizing and recommend a new differentiation strategy based upon branding, use your functional knowledge to develop a list of activities that support branding. If you find that a firm has a mismatch of strategy and structure, then describe how the structure should be realigned and the activities that may shift within the structure. Alternatively, you may find that corporate governance is problematic and a new CEO compensation system is in order for the firm. In summary, this is the section where you draw from and integrate your functional knowledge; the capstone experience.

Section 7 is about a more smoke-free future, CBD cigarettes…This is a basically what is talked about in section 7.