In their role as CEO, the trainer and assessor will provide approval to proceed with the strategic planning process and document the approval in the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to attend a briefing session in the simulated work environment.
Summarise the content and outcome of the session in the planning notes table below.
Planning Notes
About the company
Industry and background.
(30-50 words)
Mission and vision.
• Are they current and supported?
• What changes/updates should be made (if any)?
(40-80 words)
Organisational values review
• Do the values support the vision and mission statement?
• What changes/updates should be made (if any)?
(40-80 words)
Strategic direction and objectives.
Summary (30-50 words)
Other
Optional
Task 2.2 Analyse the internal and external environment
Develop a business environment report (Template 1):
• Determine information requirements and undertake research to deliver relevant information
• Analyse political, economic, social, and technological developments in a global context
• Identify and consider the strengths and weaknesses of existing and potential competitors and allies
• Analyse organisation's strengths, weaknesses, opportunities and threats
• Consider cooperative ventures that are supported by risk and cost-benefit analysis, are consistent with the organisational vision, mission and values and provide for due diligence
• Document relevant research and background for inclusion in the strategic plan
• Seek advice from appropriate experts and check that internal and external environment analysis is consistent with the perspectives of other informed people. Consult with the CEO (trainer and assessor) as needed during the research and analysis process. The trainer and assessor will confirm that consultation occurred on the marking sheet.
• Review the report in consultation with stakeholders.
A. Business environment report
Complete Template 1 as instructed.
Template 1 -Business environment report
Stakeholders
Develop a stakeholder matrix where you identify and briefly assess the internal and external stakeholder groups or individuals that can contribute to the strategic planning process.
This includes stakeholders who can provide essential information to inform the plan, such as experts in specific fields.
(8-10 stakeholders)
Note: Saying that the stakeholder is high in power or low in interest, for example, is not enough; you must briefly describe why.
Stakeholder Group or Individual Internal (I) External (E) Role and responsibilities Power and Influence
Assessment of power and interest in relation to the organisation. Contribution to the strategic planning
Example:
CEO I Manages the company High
• High level of decision-making power
• High in knowledge • Consulted for information about the company
• Decision-making and approvals
Data and information gathering
Provide a list of the data and information needed to develop the strategic plan. For each one, identify the source of information (internal and/or external).
(6-8)
Data and Information Internal (I) External (E) Source
PESTLE Analysis
Conduct a PESTLE analysis and provide a summary of your analysis. Keep national focus, but also consider trends and issues at a global level when relevant, for example, global technological trends or how international politics affect the country)).
Include two/three points of analysis for each PESTLE category. Be specific (for example, do not just mention tax policy under economic, specify what tax policy you refer to).
PESTLE Analysis
Political
Economic
Social
Technology
Legal