Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.
Select one of the cases from Part 2 of the Thompson (2020) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.
For this assignment:
Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2020) text. You must address all six elements.
Prepare a brief Five Force Analysis as presented in our Thompson (2020) text for your selected case. Address all five forces.