PEST Analysis

  1. Choose a current news article from print or online source which relates to a PEST analysis of the fragrance industry.
  2. The article should demonstrate how an event such as drought, tariff, change in government,, can effect the functioning of a business, in this case the fragrance business.
  3. Provide copy of article
  4. Write a brief analysis of what the effect would be. Defend your opinion with facts.