personal branding

Write 1400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future work. Be substantive and clear and use examples to reinforce your ideas.
In a composition, address the following:
• What is personal branding? (You may use your own operational definition.)
• What are the pros and cons of personal branding?
• Using your own ethics and understanding of your desired career path, discuss how you will develop your own personal brand.