Packaging engineer for a large consumer products company.
Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
Packaging Design Brief 1
Product: New line of organic baby food
Target Audience: Parents of young children who are interested in organic and healthy food options.
Brand Positioning: This new line of organic baby food is positioned as a premium product that is made with the highest quality ingredients. The packaging should reflect this positioning by being modern, stylish, and high-end.