Select a company from the following list. This list reflects organizations that experienced some challenges in the global marketplace.
Nestle Tesco Coca-Cola
Nike Adidas Victor’s Secret
L.L. Bean Amazon ASDA
GAP The Weinstein Company The Walt Disney Company
United Airlines KFC Walmart
Apple Toyota H&M
Shein Facebook
Each of these companies have experienced challenges operating in the global marketplace, bringing them negative notoriety in some cases, which could have or did impact their growth in the global marketplace and profits.
In your case study, you will…
- Provide background information on the challenge.
- Using the concepts and topics in the course up to this point, identify where you believe the challenges began to occur and what could have been done (if anything) to avoid them. If nothing could have been done to avoid them, make sure you explain why.
Additional Guidance:
- Please submit your paper in APA format – NO ABSTRACT REQUIRED
- The length of your case study will be a minimum of 3-5 pages excluding title and reference pages.
Concepts/Topics Addressed in Weeks 1 to Week 3:
- Global environment (business, social, and economic)
- Effects of globalization on the organization
- Participation in the regional trading blocks
- Influence of culture on the workplace (to include the culture of expatriates, host-country nationals, and third-country nationals)
- The impact of the internet and social media
- Cross-cultural negotiations
Full Answer Section
- Counterfeiting: Nike has also been a target of counterfeiting, with counterfeit Nike products being sold in many markets around the world. This has eroded Nike's brand image and reduced its profits.
- Changing Consumer Preferences: Nike has faced increasing competition from other sportswear brands, as well as from new trends in the athletic apparel market. This has made it difficult for Nike to maintain its market share.
Impact of Challenges on Nike's Growth and Profits
These challenges have had a significant impact on Nike's growth and profits. In 2017, Nike's revenue growth slowed to 4%, and its net income declined by 5%. The company has also been forced to increase its spending on labor and environmental compliance, which has put pressure on its margins.
Nike's Responses to Challenges
Nike has taken several steps to address the challenges it faces in the global marketplace. The company has implemented stricter labor standards for its suppliers, and it has invested in anti-counterfeiting technologies. Nike has also focused on developing innovative products and marketing campaigns to maintain its appeal to consumers.
Nike's Future in the Global Marketplace
Despite the challenges it faces, Nike remains a strong and profitable company. The company has a loyal customer base, a strong brand reputation, and a global reach. Nike is well-positioned to continue to grow in the global marketplace in the years to come.
Conclusion
Nike's experience in the global marketplace highlights the challenges that companies can face when operating in multiple countries. Companies must be mindful of the different regulations, labor standards, and consumer preferences in each market they enter. They must also be prepared to respond quickly to changes in the market and to negative publicity.
Sample Answer
I will choose Nike as the company to focus on for this analysis. Nike is a multinational corporation that designs, manufactures, and sells footwear, apparel, equipment, and accessories. It is one of the world's largest sportswear manufacturers, with a global presence in over 160 countries.
Challenges Faced by Nike in the Global Marketplace
Nike has faced several challenges in the global marketplace, including: