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Organizations are influenced and affected by what happens in the environments around them.

Organizations are influenced and affected by what happens in the environments around them. The foundation of any good marketing plan begins by scanning these environments. The marketing environments we consider in this class are:

Political/Regulatory/Legal
Economic
Social
Technological
Competitive
scan the above PEST-C environments and discuss what issues are impacting the Office of Faculty Development of a college now, or may impact it in the future, both short-term and long-term.

Please no suggestions for strategy, but just to identify relevant issues in these areas. Also, don’t be afraid to venture outside of this specific “industry”, as you may find inspiration in other areas.

Some things to think about are: (1) What laws or policies have affected Faculty Development and might affect them in the future?

  1. What are the elements of the economic landscape that are coming into play now, or what are they projected to be in the future?

  2. How might that affect Faculty Development of a college?

  3. What are elements of the social landscape, what are the implications for Faculty Development in a college, and how might that be changing?

5.How is technology used now? What changes in technology might impact Faculty Development in the future?

  1. Who does, or may, Faculty Development compete with, directly or indirectly?

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Sample Answer

 

 

PEST-C Analysis for the Office of Faculty Development (OFD) in a College:

Political/Regulatory/Legal:

Current:

  • Accreditation requirements: Changing accreditation standards may put pressure on OFD to align faculty development programs with specific criteria.
  • Affirmative action and diversity mandates: OFD programs may need to adapt to ensure inclusivity and address potential biases in faculty development opportunities.
  • Intellectual property regulations: Concerns around open access and copyright may impact how OFD shares resources and materials.

Full Answer Section

 

 

Future:

  • Changes in government funding: Reduced funding for higher education could limit OFD resources and program offerings.
  • Regulation of online learning: Stringent regulations for online faculty development programs could necessitate adaptations in OFD’s delivery methods.
  • Data privacy laws: Evolving data privacy laws may affect how OFD collects and uses faculty data for program evaluation and improvement.

Economic:

Current:

  • Tuition fees and student enrollment: Fluctuations in tuition fees and student enrollment can impact OFD’s budget and ability to offer programs.
  • Faculty salaries and workloads: High faculty workloads may limit their participation in OFD programs.
  • Competition for external funding: OFD may need to compete for grants and other funding sources to support its initiatives.

Future:

  • Economic recession: A recession could lead to reduced budgets and layoffs, impacting OFD staffing and programs.
  • Emphasis on skills-based education: Demand for faculty development programs focused on practical skills and job market relevance may increase.
  • Alternative funding models: OFD may explore corporate partnerships or fee-for-service models to supplement funding.

Social:

Current:

  • Diversity and inclusion: Growing emphasis on diversity and inclusion in academia may require OFD to adapt its programs to be more inclusive and address unconscious bias.
  • Work-life balance concerns: Faculty demand for flexible and accessible development opportunities may be on the rise.
  • Changes in teaching styles and preferences: Evolving student learning styles and preferences may necessitate changes in faculty development approaches.

Future:

  • Growth of online learning: Increased adoption of online learning could create opportunities for OFD to offer broader and more accessible programs.
  • Multigenerational faculty: OFD may need to cater to the needs of faculty from different generations with diverse teaching experiences and expectations.
  • Focus on mental health and well-being: Increasing awareness of faculty mental health issues may lead to demand for programs that support faculty well-being.

Technological:

Current:

  • Learning management systems: Utilizing efficient learning management systems can improve program delivery and resource management.
  • Virtual reality and simulations: Immersive technologies could offer innovative approaches to faculty development experiences.
  • Data analytics: Leveraging data analytics can provide insights into faculty needs and program effectiveness.

Future:

  • Artificial intelligence and adaptive learning: AI-powered platforms could personalize faculty development experiences based on individual needs and learning styles.
  • Social media and online communities: OFD could utilize online platforms for connecting, sharing resources, and fostering faculty collaboration.
  • Virtual assistants and chatbots: Virtual assistants or chatbots could provide readily accessible support and answer common faculty development questions

 

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