Based on your analysis of the country, you should be able to identify several opportunities for businesses in that country. In this section, you describe all the potential opportunities you envisage for foreign companies in the foreign country. It is particularly useful to identify opportunities related to your firm’s interest (this information may be useful later). You do not need to provide a detailed analysis of the different opportunities. Just a paragraph or two demonstrating how you logically chose these opportunities based on what you know about the country will suffice.
Now select one of the opportunities you identified above for much more detailed analysis. Specifically, your analysis and write-up here should cover the following:
The problem and how it is an opportunity.
Remember, to the rational CEO, problems are opportunities
Market Analysis
In this section, you need to show that you know your customer! DO KEEP IT SHORT. You may need to borrow knowledge from your marketing class.
o Definition of Market
o Customer Segments
o Market size and trends
o Buyer demographics and buyer behavior
o Market segmentation and targeting
o Competition and competitive edges
Industry Analysis
Define the industry, its size and growth rates, structure, trends, etc.
Now discuss the key characteristics of the industry which will ensure that your firm has competitive advantage and generate sustainable economic profit.''