Objectives

Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries.

Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles).

select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case studies on points of parity and points of difference. This should entail developing a framework, similar to many of the frameworks presented in class (e.g., SWOT or Five Forces) and analyzing the key data in your case studies. The analysis should be presented after your case studies and should be followed by a brief concluding