Nike and Kellogg's aperture opportunity.

Go to www.nike.comLinks to an external site. and https://www.kelloggs.com/en_US/home.html Links to an external site.and explore their sites. From what you see, briefly describe how aperture works for these products.
List one thing you would do for Nike and one thing you would do for Kellogg's to improve their aperture opportunity. Explain why you think this would help.

Full Answer Section

     

Here are some specific examples of how aperture works for Nike and Kellogg's products:

  • Nike: Nike products are designed to help athletes perform at their best. They are made with high-quality materials and have features that are designed to improve performance, such as lightweight cushioning and breathable fabrics. Nike products are also affordable and widely available, making them accessible to a wide range of athletes.
  • Kellogg's: Kellogg's products are designed to be convenient and tasty. They are easy to prepare and can be eaten on the go. Kellogg's products are also affordable and widely available, making them a popular choice for families and individuals alike.

One thing I would do for Nike to improve their aperture opportunity

One thing I would do for Nike to improve their aperture opportunity is to make their products more sustainable. Nike is already taking some steps to make their products more sustainable, such as using recycled materials in their products and reducing their environmental impact. However, Nike could do more to make their products more sustainable, such as using organic materials and developing new technologies to reduce their environmental impact.

Making Nike products more sustainable would appeal to a wider range of consumers, including those who are concerned about the environment. It would also help Nike to position itself as a leader in sustainable manufacturing.

One thing I would do for Kellogg's to improve their aperture opportunity

One thing I would do for Kellogg's to improve their aperture opportunity is to develop more healthy products. Kellogg's is already offering some healthy products, such as their Special K cereal and their Kashi cereal. However, Kellogg's could develop more healthy products, such as cereals with less sugar and more fiber. Kellogg's could also develop more snacks and other products that are low in calories and high in nutrients.

Developing more healthy products would appeal to a wider range of consumers, including those who are trying to lose weight or improve their health. It would also help Kellogg's to position itself as a leader in healthy food manufacturing.

Conclusion

Nike and Kellogg's are both brands with a wide aperture. However, there are some things that they could do to improve their aperture opportunity. Nike could make their products more sustainable and Kellogg's could develop more healthy products. By taking these steps, Nike and Kellogg's could appeal to a wider range of consumers and position themselves as leaders in their respective industries.

Sample Answer

   

Aperture is a measure of how well a product or service meets the needs of its target audience. It is a combination of factors such as the product's quality, features, price, and availability.

Nike and Kellogg's are both brands with a wide aperture. Their products are high quality, affordable, and widely available. Nike products are also known for their innovative design and performance features. Kellogg's products are known for their convenience and taste.