New development in revenue management
Order Description
Project Overview: The student should carry out a critical analysis on the new developments of revenue management and their impact such as for example the development towards CCRM, hierarchal issues within RM, and the new relationship between RM and distribution etc.
The students should critically analyse the new developments and discuss their potential benefits and barriers regarding any implementation issues, especially in the hospitality industry.
(references should base on academic journals.)
Critical analysis of ALL new developments (not just 1,2,or 3): use of academic sources
* Do other authors support or disagree?
* Just a claim or empirically tested?
* What are the barriers - measure, acceptance
* ONLY DESCRIPTION IS A FAIL
* Example of new developments:
- Long-term (CRM, CCRM, TRM focus on all aspects in hotels and customer spending patterns - related to MKT)
- The changing role in hotels
- RM shifting to a decision making department
- Big Data
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