networking platforms

Prepare a report evaluating how organisations introduce new products or services or campaigns using social networking platforms. Illustrate your discussions with at least two product examples from two different companies (four in total). I have chosen Adidas and Netflix. For Adidas, maybe you could take shoes (yeezy or any shoes) and clothing, and for Netflix, you can explain how they make a campaign to promote a certain TV series. But then again, its totally up to you as long as it uses social networking platforms. SECTION 1 - Title page: This should include the following: your ID, course details, Module Title, Module Code, The Module leader’s name, deadline date and word count. CONTENTS PAGE: your report should contain page numbers and you should include these in a clear contents page. The structure of the report needs to look professional (10 marks). Introduction - Provide a brief paragraph outlining what your assignment will cover and your rationale for covering these organisations and products (n.b. as normal, the report should be written in the third person). SECTION 2(important) - Main Findings, Analysis and Conclusions Research & analysis: Your research and analysis on the two selected organisations will help you to illustrate key activities used and managed by these organisations. These activities will focus on social network use including promotional materials, customer support and engagement, and updates on new products and services. Evaluative comments on the specific approaches that companies are using on social networking sites to start conversations, engage and then build personal connections with users are essential. Evaluation and Conclusions: These must be clear and well-defined summaries that are supported with discussions and justifications on effective approaches that companies have used to promote products and services. Overall summaries and conclusions of the best practices that organisations can use to introduce new products and services into the market place based on the findings and analysis.(important) Reference Sources(important): You are expected to use credible and up to date reference sources about Social Networking throughout Section 2 to provide evidence for your discussion in terms of practical examples of good (and possibly poor) practices and provide a theoretical underpinning for your analysis and evaluation. You should aim for a minimum of ten credible academic reference sources but we would expect more. SECTION 3 – References and bibliography Use academic language • Formal not casual (avoid slang, imprecision and informality) o Use good grammar: the paragraphs should be flowing and well punctuated and with correct spelling (ie use spell checkers and grammar checkers) o It is report so you can have separate sections/ can be numbered or not/ can use tables, images etc. • Objective not subjective (especially 3rd person, not 1st) • Precise and accurate, not vague and waffly. Provide academic or visual justifications to back up the points you make • Careful and responsible. Avoid: • It is my opinion that……. • I think that…… • Obviously,…………….. • It is known that….. • Most people think that……….. SOCIAL NETWORKING AND ENTEPRISE REQUIREMENT (IMPORTANT) (a) For your two chosen organisations, use any tools you have access to including but not limited to the suggestions below (all last accessed 11/02/2017) , to do analytics on your two organisations. Use your findings to evaluate the performance of your two organisations. Example: socialmention.com, likealyzer.com, fanpagekarma.com, twitonomy.com (please use one of those website and screenshot it as a prove) (b) Please provide a lot of pictures (screenshots form the chosen company as a prove that you have make research or gain data from that company). (c) Provide screenshot for all information to link it. (d) Social campaigns references. In order to create a good academic argument you must use multiple relevant, credible references. There are numerous blogs, news articles, etc that detail campaigns and strategies. If you investigate an organisation you should find relevant articles like these below. Another approach is to find a competitor to your organisation and see what campaign they have used and contrast it. example: Stelzner (2016) 2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/ (e) If possible, please present some data about Adidas and Netflix. THIS IS A SAMPLE ASSIGNMENT (DO NOT COPY)