Several possible predictors of profitability were identified, and data were collected. It’s believed that profit margin (%) is dependent upon these factors:
Number = Total motel and hotel rooms within 3 mile radius (hotel room)
Nearest = Number of miles to closest tourist attractions (mile)
Office Space = Volume of office space in surrounding community (thousand square feet of office space)
Enrollment = College and university student numbers in community (thousand students)
Income = Median household income in community (thousand dollar)
Distance = Distance to the downtown core (mile)
Based on the results, where should La Qunita locate a new motel? Explain thoroughly.